The Aftershock London philosophy centres on producing directional, design-led womenswear and accessories. The brand prides itself on a strong commitment to delivering innovative, original products with exceptional design, quality and value. Aftershock is British retailer and its signature style since launch remains in the nature of exquisite handcrafted womenswear and accessory pieces. Aftershock offers exuberant colour schemes, beautiful design work, and an array of casual wear, occasionwear as well as stunning accessories to complement the collection within its womenswear range. Celebrity followers include Madonna, Helen Mirren and Katherine Jenkins to name but a few.
Founded over 20 years ago, Aftershock is firmly established in the fashion market as an aspirational brand delivering the concept of "affordable glamour" and "affordable luxury" to its customers. Aftershock currently has over 150 stores and concessions around the world. Aftershock was one of the youngest and most dynamic British brands to receive an award by Her Majesty, Queen Elizabeth II of Great Britain for excellence in bringing British fashion to countries outside the United Kingdom. The brand continues to dyanmically grow via its own stores, successful franchise programme and quality department stores both nationally and internationally.
Aftershock operates a very successful franchising operation around the world. The Aftershock franchise programme was developed in 2003. There are franchise stores in the following countries: Italy, Slovakia, Macedonia, Albania, Ghana, Egypt, Lebanon, United Arab Emirates (U.A.E), Qatar and Saudi Arabia (K.S.A). In return for becoming a franchise holder, Aftershock offer's an unrivalled fashion package that includes daily business support, IT support and exclusive franchisee discounts as well as the unique opportunity to be part of the international Aftershock success story.
The design and buying team work closely with franchise partners to develop specialised product supporting market-focused trend opportunities and cultural requirements in addition to the UK range. They also work alongside a merchandising team to plan products entering international franchise stores which help achieve sales targets and maange stock in each store. In addition the UK team supports franchisees across all areas of Retail and Marketing to ensure profitability reaches its full potential in each market and the brand identity is consistent globally. These three areas combine to provide a strategic planning and trading support for all new and existing markets and store openings.